YouTube Musicians Growing In Popularity

What helps create a pop star in the modern era of music? This is a question that gets asked every time a new generation of music becomes popular among the masses. Whether it is the rise of Jazz and Blues in the 1930’s, to the Development of Hip-Hop in the 1980’s. Popular music tastes seem to change every decade since the art was able to spread to a mass audience. The textbook we read for class also agrees with this statement, the reason that I believe this is kids wanting to separate themselves from their parents, and what better way then listening to a different types of music.

Another thing that I believe helps create music stars is the quality and creativity of their music, rather than their public image. When a person or group starts out they have to rely on their music, then if they prove that their music is good. They can be signed by a big company and then they have to work to keep the public image they want. Sometimes this can be a big struggle, like the band Nirvana, a band from Seattle who was an anti-commercial  grunge band who became popular in the 1980’s and 1990’s. When the independent label they were signed was bought out  by DGC Records. Singer Kurt Cobain said before a crowd, “Hello, we’re major-label corporate rock sellouts“. This isn’t the first time something like this has happened in the history, even big names like Johnny Cash has felt this type of pressure.

Since we live in a world where you can get content from anywhere and everywhere, Youtube has become a big place where people can listen to some of their favorite artists. One of my favorite artists actually got his start on this platform. Adrian von Ziegler is a music composer from Switzerland that has 181,899,251 subscribers at the time of this writing. Being on a platform with as much freedom as Youtube helps Ziegler produce the content that he wants, which helps him produce the public image that he wants. He also sells Cd’s and his songs are on Itunes, which allows anybody to get there hands on his content. Also since Youtube has a comments section, it allows him to know what his fans are saying as soon as their saying it. This is why I believe he has risen to the level of popularity that he has.


Posted on September 28, 2016, in Music, Theory. Bookmark the permalink. Leave a comment.

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